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Starring:
Hrishita Bhatt, Sushant Singh, Jyoti Gauba, Milind
Gunaji, Surendra Pal, Upasana Singh
Director:
Sunanda Mitra
Subhrojeet Chakraborty (Sushant
Singh) is the newly appointed creative director in
Lalaji Telefilms which is owned by Ms. Anekta Kapoor (Jyoti
Gauba). He is brought in to the company for a special
purpose which is to uplift the falling TRP (Television
Rating Points) of an ongoing TV Serial of Anekta
Kapoor's company which is titled as "Kabhi yeh Kabhi Woh"
consisting of 52 episodes.
His lady boss Anekta Kapoor has promised a hefty pay
packet, a secured job, a well furnished apartment, a
chauffer driven car if he succeeds in the challenge of
increasing the popularity of the TV soap. And if he
fails, he gets a return ticket to Kolkata, his hometown.

Upon seeing the earlier episodes of the serial to
incorporate a new track, he finds himself in a jam.
Since all the necessary tracks of the saas-bahu saga,
extra marital affairs, dead man coming back, twenty year
leap etc, etc have already been used several times by
Anekta Kapoor. His confidence and creativity comes to a
standstill and is completely blank and in dearth of new
ideas, when he meets a bunch of people around him.
Sumana Roychowdhury (Hrishita Bhatt), a Bengali girl
working in a pharma company in Mumbai. She rubbishes the
trend in TV soaps which show “America foiled with Indian
sentiments...” Which Indian woman changes her husband
five times? It's a wrong message the Indian electronic
media is sending to the society - is exactly her view.
Sumana is an intelligent woman of today with simplicity,
and she has smartness with value systems and
practicality with tenderness.
There is also Brij Bhushan Matondkar (Milind Gunaji) is
a happy go lucky person with an out look towards the
bright side of life. This habit gets him entangled into
a confusing situation because of his friendly nature and
striking conversation with strangers.

Credits & Crew:
Banner - Ramas Movie Maker, Sri Rachna Arts
Producer - Shivnarayan B. Singh
Story Screenplay & Direction - Sunanda Mitra
Dialogues - Ajay Khamosh
Music - Anand Miland
Lyrics - Sameer
Singers - Shaan, Sunidhi Chauhan, Sangeet Haldipur,
Harshdeep
Co-producers - Jyotsna Sapkale, Sushila Pathak
Cinematography - Sudesh Kotian
Editing - Sanjay Verma
Associate Director - Rajendra Sharma
Song Recording - Satish Gupta (Krishna Audio)
Production Design - Ashish Maity
Public Relations - Peter Martis
Publicity Stills - Ashok Mehta
Choreography - Ricky Gupta, Jojo
Costumes - Kavita Sunita Creations & Shefalina
Production Controller - Prashant Dwivedi
Direction Dept - Sanjib Ghosh, Bharati Tiwari, Rachna
Sapkale, Rajkumar Pandey
Camera Dept - Rishikesh Kandalgaonkar, Haresh Sawant,
Subroto, Somnath, Jeetendra, Rashid
Publicity - School D'zine
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Anekta Kapoor (Jyoti Gauba) is
considered to be the queen of Indian television as she has
changed the entire face of Indian television. Her company
'Lalaji Telefilms' is the producer of 39 ongoing shows on
different television channels. She believes in hardcore
entertainment to her audience and refuses to believe in
any kind of logical approach to any incident in her
serials.
She’s called as 'tyrant', 'dictator' etc by people working
for her and around her. But in her heart she believes that
without these qualities she would not have managed a
successful establishment like Lalaji Telefilms.
Isn’t this too analogous to a currently successful
Television Production company in India and its lady boss?
Anyway, Subhrojeet's mission now is to find a completely
new angle and track for the serial which has to hook the
viewers, save his job and make him win this challenge.

Sangamitra (Sangamitra) is a
world tourist cum travelogue writer and she too has a
positive outlook in life.
T.V. Mirchandani (Upasana Singh) is a spinster who not
only is an avid television viewer but also lives with
the character of her favourite daily soaps. She is
extremely warm, affectionate and welcoming in the day
time, but her door is always shut in the evenings as she
wouldn't want to miss her serials.
Karunasindhu Jagatpati (Surendra Pal), an ex forest
officer is the secretary of building where Subhrojeet,
Sumana and Mirchandani reside. He out rightly dislikes
the Saas Bahu sagas and suggests Subhrojeet to induce
some touching, daring and even scary twists in the TV
serial.
How Subhrojeet Chakraborty finishes the episodes going
through unexpected situations is what the story all
about...
- Shaami M. Irfan
Cast:
Hrishita Bhatt - Sumana Roychowdhury
Sushant Singh - Subhrojeet Chakraborty
Reema Lagoo
Jyoti Gauba - Anekta Kapoor
Surendra Pal - Karunasindhu Jagapati
Milind Gunaji - Brij Bhushan Matondkar
Upasana Singh - T. V. Mirchandani
Sangamitra - Sangamitra
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