Imran Khan, Sonam Kapoor, Sammir Dattani, Samir Soni,
Bruna Abdullah, Ketki Dave, Shireesh Sharma, Aseem
Directed by: Punit Malhotra
We have a boy who doesn’t believe in love and a girl who
only believes in love.
‘I hate luv storys’ is the maxim Jay (Imran Khan) lives
by, whose attraction towards girls doesn’t go beyond
flirtatious friendships or one night stands. Love, for
him, doesn’t exist.
After a series of constant repartees between Jay and
Simran, it gives way to a nice friendship, and before she feels it, she is in
love with Jay. Our cool dude is in his own world, blissfully unaware of her
feelings. So the film is about whether this non believer in love stories will
he discover love?
The turmoil’s of Jay and Simran’s life, is ironically interweaved with the Luv
Story that they are working on….
So it comes till the end whether Jay and Simran will ever find their own Luv
Towards the end, the story is simply predictable and here it is that the story
adapts to the typical Bollywood ending with the hero rushing bending down on
his knees and proposing her with a bouquet of flowers and other goody goody
Imran Khan - Jay
Sonam Kapoor - Simran
Sammir Dattani - Raj
Samir Soni - Veer
Ketki Dave - Simran’s mother
Anju Mahendru – Jay’s mother
Special Appearance: Aamir Ali & Pooja Ghai
But as an assistant director to a most famous romantic
filmmaker of Indian Film Industry, Jay has little option
but to live with larger than life, glossy, cinematic love
on an everyday basis. Things only get worse when he is
made to work under the new production designer on the
film… Simran (Sonam Kapoor), with whom he shares the
strangest first encounter!
Simran loves luv storys; So much so that even her life has
begun to resemble one. With her ideal job and the perfect
boyfriend, Raj (Sammir Dattani), she lives a blissful,
dreamy life; One that is rudely interrupted by Jay’s
Simran is happy with her love
story with Raj and is just thinks it is just perfect. But
the cool dude Jay, is skeptic about Simran’s affair with
reminders about her boyfriend Raj’s ‘fugly’ shirts and the
sweety-sugary approaches of Raj, which are found only in
apna Bollywood films, and of course not, in reality!
I hate Love Story begins well, with very realistic moments
about a young guy working in a production house in Mumbai.
While the setting in second half shifts to the beautiful
country - New Zealand. Lovely scenery of this Kiwi country
is beautifully captured by Cinematographer Ayananka Bose.
Those tender moments in the romantic New Zealand are
Imran Khan shines in this film and what to mention about
the beautiful Sonam Kapoor as the dreamy eyed Simran.
Soman has portrayed well the character of a cute gal who
can be vulnerable when in love, and icily indifferent when
Samir Soni is brilliant as Veer, the over-expressive
Bollywood filmmaker, who constantly weaves the magic of
romance on the Indian screen. The handsome Sammir Dattani
as Raj is apt in his part of a goody-goody lover who
regularly sends white flowers to his girlfriend..
I Hate Luv Storys is an enjoyable fare, a typical Mills
and Boon type of a story. Go, its worth a watch.
Credits & Crew:
Written & Directed by – Punit Malhotra
Producer – Hiroo Yash Johar , Karan Johar & Ronnie
Director of Photography – Ayananka Bose
Associate Producer – Apoorva Mehta
Music – Vishal & Shekhar
Executive Producer – Marijke deSouza
Lyrics – Anvita Dutt, Kumaar & Vishal Dadlani
Production Designer – Amrita Mahal Nakai
Film Editor – Akiv Ali
Story, Screenplay & Dialogues – Punit Malhotra
Sound Design – Ali Merchant
Costume Director – Manish Malhotra
Choreography – Bosco Caesar
Background Score – Salim Sulaiman
Publicity Design – Himanshu & Rahul Nanda
Casting – Shanoo Sharma
Secondary Costume Designer - Gopika Malkan